With the use of the Internet and social media skyrocketing that is the question that many marketing professionals have been debating. Many small businesses have completely transitioned their marketing initiatives to the Internet due to the cost effectiveness, exposure potential, metrics and convenience, yet print continues to remain a force to be reckoned with and a necessary component of any advertising campaign.
Educating our clients is of the utmost importance to us at Peace & Harmony Solutions, Inc. Thus, we know that understanding the benefits and proper usage of the print medium will help you better determine how to properly integrate print into the marketing mix for your campaigns. Let’s delve into some of the advantages over its digital counterparts.
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Printing should work in conjunction with your business strategy and online efforts.
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Portable, less distracting because it motivates a person to engage with the content and does not require technology.
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The majority of the population is comprised of baby boomers that are not as comfortable looking at digital screens and still read the paper every morning. Additionally, they have disposable income.
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Statistics show that campaigns that combine printed direct mail pieces with internet advertising yield up to 25% higher response rate than using the Internet alone according to the direct marketing association.
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Modern digital presses offer businesses the ability to print innovative ads and articles in publications based on the profile and needs of their consumers. This personalization adds to the effectiveness of the print medium as consumers prefer a tailor-made approach to the generic. Such flexibility and adaptability allows the brand owner to choose exactly the right print media for their brand.
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The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, and an increase in sales and new customers.
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Using trusted print mediums to promote your business such as newspapers, magazines, and periodicals can help give credibility to your brand.
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Print media has a close relationship with its readers because it is easily put down and picked up, it sticks around in the household or workplace, read again and again by others that come across it.
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Print media can now offer quick and simple ways to access digital content using ‘bridging technologies’ such as QR codes, Augmented Reality and near-field communication. QR codes for instance can drive traffic to your website in a quick and effective way. Such innovations increase the effectiveness of print media, as well as enhancing the consumer experience.
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Modern digital presses offer businesses the ability to print innovative ads and articles in publications based on the profile and needs of their consumers. This personalization adds to the effectiveness of the print medium as consumers prefer a tailor-made approach to the generic. Such flexibility and adaptability allows the brand owner to choose exactly the right print media for their brand.
For these reasons and more in 2012 we created our printing division to provide print solutions for our customers because “PRINT is Not Deadweight for Your Company.” Print is not only used for advertising in newspapers and magazines but in business we use it for:
Book Marks
Calendars
Business Cards
Direct Mail
Door Knockers
Event Posters
Event Vinyl Banners
Flyers
Greeting Cards
Hanging Tags
Invitations
Labels
Program Books
Post Cards
Pocket Folders
Stationary
Visit peaceandharmonyprint.com for all your printing needs.
