Retargeting Made Easy

In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.   PPC Remarketing, Retargeting Solutions Graphic

The large majority of first-time visitors to a website leave without completing a conversion.  One visit to your website is usually not enough to close the deal. A PPC Retargeting campaign brings people back and gives you more opportunities to convert your prospective customers.

Click here for more information about PPC Retargeting (aka Remarketing) and click here to read a Retargeting success story.

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Erosion of your brand image can escalate very quickly with a data breach.

Fines for data breaches can exceed 1.5 million dollars.

Cyber Security Globe

*According to the 2010 Annual Study: US Cost of a Data Breach conducted by the Ponemon Institute, the average cost of a data breach in 2010 was $7.2 million.*

Security is a business risk incumbent on every company to protect all data.
According to my Networking With Impact BDI colleague Dean Sorensen, businesses tend to put off IT security upgrades and too often rely solely on off-the-shelf box solutions until a virus or other violation occurs.

While these off-the-shelf fixes are suitable utilities for consumer grade solutions growing business with sensitive data and enterprise companies require more sophisticated solutions.

Data breaches have enormous consequences —

  • Theft of customer data
  • Erosion of client trust
  • Potential for market share loss
  • Increases shareholder and industry securitization
  • Degradation to brand and reputation
  • Regulatory compliance violation and fines
  • Litigation expenses
  • Interruption of business and income

There is no industry immunity. Recently, giants like Neiman Marcus, Target and JPMorgan Chase have been impacted by cyber crimes and most states have cyber breach laws most aren’t aware exist.

According to Dr. James Dauer in the Department of Computer Science & Information Systems at Elmhurst College “. . . what also emerges from these incidents is the stark reminder that just about every industry, every organization in the public and private sectors, every governmental entity, has confidential data and information that needs to be kept safe. Many of these organizations are working with larger networks of data than ever before—data whose integrity needs to be protected.”

Cyber Security Lunch & Learn
For more information on cyber security, how to protect your firm and clients join the Lunch & Learn with Dr. Dauer and Dean Sorensen at Elmhurst College:

General Admission $10.00
Thursday, October 30, 2014
180 Park Avenue, Suite 255
11:30 AM–1:00 PM
School for Professional Studies at
(630) 617-3300 or sps@elmhurst.edu

Download Lunch and Learn Cyber-SecuritY Bulletin

View Event Details: http://public.elmhurst.edu/calendar/278852961.html#.VEM0cIvF9tk


 

* “2010 Annual Study: US Cost of a Data Breach,” Ponemon Institute, www.ponemon.org

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Register for the Small Business Expo

Small Business Entrepreneur Expo

Small Business Entrepreneur Expo LogoJoin 3,000 entrepreneurs and top business leaders for a FREE day of expert business workshops and networking.

Small Business Entrepreneur Expo with BMO Bank check
Over 30 Workshops and Classes
Expo Information
Date: Friday, October 3rd, 2014
Location: UIC Forum (Halsted / Roosevelt)
Time: 8:30 a.m – 3:30 p.m.

Visit www.chicagosmallbusinessexpo.com for all the latest Expo information.

Email sbe@cityofchicago.org for more information or to provide feedback

Live Stream the Expo starting at 9am on Expo Day!

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Pigeon or…Whatever

Google Pigeon. Search Engine Land calls it “Pigeon

Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that.

According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. The new algorithm is currently rolling out for US English results and aims to provide a more useful and relevant experience for searchers seeking local results.”

Click here to read more.

 

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Google’s High-Priced Nest

In January, Google paid 3.2 billion cash for Nest. Nest is a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors. 

Google buys Nest

Marcus Wohlsen of Wired wrote,  “The value Google sells its customers—that is, advertisers—lies in its peerless understanding of our online behavior…One area of human behavior Google has yet to colonize as successfully is what we do when we’re not directly interacting with a screen…That in theory changes with Nest.”

When asked if customer data will be shared with Google, Nest founder Tony Fadell said, “Our privacy policy clearly limits the use of customer information to providing and improving Nest’s products and services. We’ve always taken privacy seriously and this will not change.”

There was a time when Google put users’ privacy first—from 2002: Google uses cookies to track user trends and patterns to better understand our user base and to improve the quality of our service. Google may also choose to use cookies to store user preferences. A cookie can tell us, “This is the same computer that visited Google two days ago,” but it cannot tell us, “This person is Joe Smith” or even, “This person lives in the United States.” Now, compare that to Google’s current policy.

Considering Google’s privacy policy evolution, some question Fadell’s assurance that Nest’s privacy policy won’t change. Tech industry blogger Sam Biddle tweeted, “If your house is burning down you’ll now get gmail ads for fire extinguishers.”☺

On June 23, 2014, Nest posted an article “The Nest Developer Program is here.” With the Developer Program Nest is working with developers worldwide. They’re doing what no one else has been able to do – they call it the creation of a more conscious and thoughtful home. Take a look see.

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Ten Year Old Financial Giant

Worth Multi Dollars at Ten years old  According to the July 25 Quartz Top News article Facebook is worth more than Coca Cola, Disney and Intel. The Big Picture online magazine charts Facebook’s revenues since 2008 from $272 million to $7.8 billion in 2013. 

Facebook worth more than a billion dollars in only ten years.

Facebook worth more than a billion dollars in only ten years.

Facebook is 10 Who could have predicted that an online social network would change the world? In February 2004, Harvard sophomore Mark Zuckerberg launched “The Facebook” as an exclusive social network for Harvard students. Gradually, Facebook was opened to more users and by 2006, anyone over 13 could join. By December 2013, Facebook had grown to 1.23 billion monthly active users. (Source: Facebook Newsroom).

Click here to read Key Dates in Facebook’s 10-Year History and click here to see the first article ever written about Facebook.

Facebook not only changed the world, it changed the way we interact with our customers and prospects—at least for those of us who take advantage of the opportunities Facebook and other social media sites offer.

Mashable's account of how

Mashable’s account of how “Facebook Changed American Politics.”

At minimum, every small business should have a profile on Google+, Facebook, and Twitter—customers and prospects expect to see you there. Social media is important for building brand awareness, connecting with customers and prospects, sharing your blogs, articles, videos, infographics and other content created for your SEO campaign. Click here for more information.

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Entrepreneur

How do you know that you’re an entrepreneur?

For me as an inner city Detroit kid I didn’t necessarily know what entrepreneurship was at the time. As I look back I can clearly see that I had the natural inclinations, definitely creative and inquisitive.

Illustration by ggharmon What makes an Entrepreneur? Peace & Harmony Solutions, Inc. Effective marketing and design solutions.

Illustration by ggharmon
What makes an Entrepreneur?

My parents probably thought I was a curious kid. They had the inkling that I was creative and most likely thought I was weird or just an annoying kid with endless questions. My mom tells me that I could spend hours’ alone drawing.
My great aunt & uncle who bought me my first sewing machine could always make me laugh as they reminisced on the days when I would make them sit and watch my fashion show of paper dresses. One paper garment after another, I paraded down the stairs and twirled in front of them. The thought of this is embarrassing. I’m happy I don’t have a clear recollection of these events. Much of my inspiration for sewing and fabric remnants came from my great aunt who made a living doing alterations.

I quickly learn to create garments for myself, pillows, doll clothes and cool things for my siblings with those remnants. I had the knack to mix & match textiles. Yes, block coloring became my friend way before I new there was a term for combining bold splashes of color. As a kid I generated some capital by creating garments for neighbors and friends. In college I was most famous for my patchwork jean blazers.

Over the years even when I was employed full time I found myself doing freelance entrepreneurial tasks for hire and pro bono. I channeled my energy in several industries one obvious one was the fashion industry, retail management, business and manufacturing. I soon started honing my creative skills in graphic/web design and marketing.

What I learned from those childhood episodes working with remnants was invaluable. I’ve been able to work with the tools at my disposal no matter how limiting. This lesson has served me well throughout my career especially since 2009.

In 2009 after losing my job due to corporate cutbacks at the company where I worked, I began doing what came natural to me and launched Peace & Harmony Solutions, Inc. with a colleague in 2010.

Now the advice I give to my clients falls back on the lesson that has served me all these years. It’s critical to take a second look around you. Use what’s in your path until you can acquire all the things your business needs and wants. What do I mean by that statement?

Review your resources. Look to your team for support. If you hired well and trained well you should have employees that can assume greater responsibilities even advise in areas that are critical to you business. Small businesses and nonprofits have to be particularly savvy with expenses.

Because my business started at the height of the recession we had to adapt very quickly. So we offered coaching services for our clients. We advise, rather than hiring an agency to do all the work for your company or organization we advised our clients to hire an agency like Peace & Harmony that will coach their team into better times. Peace & Harmony would obviously do the work that the client team could not perform but we guide them through the other processes.

Offering this recourse to our small business clients with smaller budgets was ideal and affordable for clients. This storyline can easily slide into some other very important topics requiring several more pages to conclude. So let me close by asking you to join our Business Corner to the right of this post.

 

 

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Optimize Your Content for Facebook’s News Feed

OptimzeFacebook

Facebook recently revealed how its News Feed algorithm selects what content to show individual users. The visibility of your brand’s page depends heavily on the following:

  • How often someone interacts with your page
  • How many of the person’s friends have interacted with your posts
  • How often the person has interacted with similar content in the past
  • The type of posts the person has hidden in the past

Facebook also announced some new developments:

  • Story bumping: Facebook used to display all unseen news stories on top of the News Feed. Now, it “bumps” older posts to the top if they are more relevant to users.
  • Last actor: Facebook looks at the last 50 people a user interacted with and displays more of their content.

How can you help your content gain more visibility within this context? In a nutshell, be more engaging. Here are three tactics:

  1. Solicit feedback: Encourage comments by posing a question or asking for feedback from fans. People like being able to talk to a brand. Choose your questions thoughtfully, and listen and reply to what your fans say in response.
  2. Give people more of what they want: Use Facebook’s free analytics (here’s a cheat sheet) to determine which types of content elicit the most engagement from your fans. Then, provide more of that content. People tend to like and share photos and videos; long, text-heavy posts yield less engagement.
  3. Provide a clear call to action: If you want people to like or share your content, just ask! A simple “Share /Like this if you agree!” can go a long way in driving engagement and increasing brand visibility.

As new changes to Facebook continue to roll out, high-value content is the most important asset. Good content will share itself – increasing engagement and your brand’s News Feed presence.

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Your Chance to Brag a Little

Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote.

woman-shout-out-matt

In bygone days, a press release was mailed, faxed or emailed to people in the news media for the purpose of announcing a newsworthy item. Members of the news media decided whether or not they would run with the story. Not every press release made news.

Now, we have online press release services. Some charge a sizable fee to publish the release and distribute it to a network of news sites. Others publish the release on their site for little or no charge. Posting a press release on a free or low cost site is a cost-effective way to add diversity to an SEO campaign.

Websites that post articles and guest blogs typically don’t allow much self-promotion. Press releases are all about self-promotion and branding. And, it’s really OK to brag!

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Wishing you the best this Season and New Year has to offer.

Seasons Greetings!

Sparking exploding graphic. Wishing you a new year that explodes with joy!

Peace. Harmony. Joy. Prosperity.
Gwen & Marla
CEO & CFO
Peace & Harmony Solutions, Inc.
Customizing Marketing, Visual Design and Business Strategies

Trivia

Questions: 

  1. We all know Rudolph has a red nose.  Does he have antlers?
  2. 28. Who wrote “A Christmas Carol”
  3. 2.    What famous hotel magnet was born December 25, 1887?
  4. In 1962, the U.S. Postal System first did what?
  5. What colour are the berries of the mistletoe plant?
  6. Whitney Houston had this #1 song during Christmas 1992?

Answers: 

1). Yes. 2). Charles Dickens. 3). Conrad Hilton. 4). Issued first Christmas stamp. 5). White. 6). “I Will Always Love You”.

 

 

Trivia


Wikepedia sites the American Greeting Card Association (The Association) on the origin of greeting cards. The Association traces the origin of sending cards back to ancient Chinese culture, who celebrated the New Year through the exchange of goodwill messages. By the early 1400’s Europe adapted the tradition of sending handmade paper greetings. According to The Association, “the first known published Christmas card appeared in London in 1843, when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. ” Investigate the story for yourself at the American Greeting Card Association and Wikepedia.

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