Category Archives: Marketing

Attract more viewers to your YouTube Channel

Most of us need knowledge in some form to do our jobs well. As a gatherer of information, you look to resources that pique interest and inform. As a marketing and creative person, one of my favorite internet resources is … Continue reading

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Retargeting Made Easy

In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.   The large majority of … Continue reading

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Optimize Your Content for Facebook’s News Feed

Facebook recently revealed how its News Feed algorithm selects what content to show individual users. The visibility of your brand’s page depends heavily on the following: How often someone interacts with your page How many of the person’s friends have … Continue reading

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Your Chance to Brag a Little

Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote. In … Continue reading

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Show that you care, send holiday greetings of joy!

Greeting Cards are the perfect way to celebrate the year. It’s that time of year. Expressions of love, friendship and appreciation surround us all. Carry on the tradition of sending greeting cards with personalized messages. Family, friends and businesses all … Continue reading

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5-Steps To Improve Your Holiday Business

It’s very important to know your audience. Is your customer online, offline or some combination of both?  Online Offline  01 Create holiday focused e-mails but don’t forget to include a call to action. A call to action can be a … Continue reading

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Get Creative with PPC

Recently, Google made improvements to its extension capabilities and the ease with which extensions can be managed in the Adwords dashboard. Call Extensions allow you to display your phone number in your ad. Smartphone users can click to call from … Continue reading

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SEO Spreads the Word

SEO and Social Media is not an event but a process — SEO is a collection of methods that help search engines find your website more often. Like a game the goal is to get a high ranking, to appear … Continue reading

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Print is still a viable solution for companies

With the use of the Internet and social media skyrocketing that is the question that many marketing professionals have been debating. Many small businesses have completely transitioned their marketing initiatives to the Internet due to the cost effectiveness, exposure potential, … Continue reading

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During the past two decades 65% of new jobs were created by small businesses – United States Small Business Administration

“Invest in the community that invests in you.” —  A truly profound statement. For SSN Small Business & Nonprofit Development Group (SBND) this mantra represents the challenge which they put in front of Chicago businesses and citizens. How large or … Continue reading

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