Category Archives: Branding

Attract more viewers to your YouTube Channel

Most of us need knowledge in some form to do our jobs well. As a gatherer of information, you look to resources that pique interest and inform. As a marketing and creative person, one of my favorite internet resources is … Continue reading

Posted in ARTICLES, Branding, Education, Marketing, Social Media | Tagged , , , | Leave a comment

Leadership Forum: Hire Right or Hire Again

January 29, 2015 – Leadership Forum Supporting Business Owners and C-Level Executives “Time spent on hiring is time well spent.”– Robert Half Few people know that better than Terri Mayes, former Office Max Vice President of Talent, Leadership, and Organizational … Continue reading

Posted in ARTICLES, Branding, Events | Tagged , , , , , , , , , | Leave a comment

Erosion of your brand image can escalate very quickly with a data breach.

Fines for data breaches can exceed 1.5 million dollars. *According to the 2010 Annual Study: US Cost of a Data Breach conducted by the Ponemon Institute, the average cost of a data breach in 2010 was $7.2 million.* Security is … Continue reading

Posted in Branding, Cyber-Security, Events | Tagged , , , , , , , | Leave a comment

The Importance of Logo Lore, by Linda Bosy

Without any resistance we’ve all made purchases of a new product solely on the strength of that brand, like: Coke, Kleenex, Starbucks and the list goes on. The same is true for larger product investments like: Apple, BMW, Nikon. Often, … Continue reading

Posted in ARTICLES, Branding, Business, Marketing | Tagged , , , , , , , | Leave a comment