Blog

Create A Strong Brand Image

Create A Strong Brand Image

A strong brand mark (your logo) should be recognizable and appropriate for your audience. Avoid cliches and keep it simple with solid colors, a tagline, and proper imagery and positioning.  A Good Brand Typically Has A Few Key Elements   1. Clear and Consistent...

read more
Register for the Small Business Expo

Register for the Small Business Expo

Small Business Entrepreneur Expo Join 3,000 entrepreneurs and top business leaders for a FREE day of expert business workshops and networking. Over 30 Workshops and Classes Expo Information Date: Friday, October 3rd, 2014 Location: UIC Forum (Halsted / Roosevelt)...

Pigeon or…Whatever

Pigeon or…Whatever

Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the...

Retargeting Made Easy

Retargeting Made Easy

In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.   The large majority of...

Google’s High-Priced Nest

Google’s High-Priced Nest

In January, Google paid 3.2 billion cash for Nest. Nest is a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors.  Marcus Wohlsen of Wired wrote,  “The value Google sells its customers—that...

Ten Year Old Financial Giant

Ten Year Old Financial Giant

Worth Multi Dollars at Ten years old  According to the July 25 Quartz Top News article Facebook is worth more than Coca Cola, Disney and Intel. The Big Picture online magazine charts Facebook's revenues since 2008 from $272 million to $7.8 billion in 2013.  Facebook...

Entrepreneur

Entrepreneur

How do you know that you’re an entrepreneur? For me as an inner city Detroit kid I didn’t necessarily know what entrepreneurship was at the time. As I look back I can clearly see that I had the natural inclinations, definitely creative and inquisitive. My parents...

Your Chance to Brag a Little

Your Chance to Brag a Little

Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote. In bygone days, a press...